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Marketing Data Analyst

hace 2 meses

Montevideo, Uruguay Blend360 A tiempo completo
Job Description

  • Lead Salesforce Marketing Cloud (SFMC) data infrastructure management, serving as a subject matter expert and supporting UAT within the department.

  • Collaborate with IT to determine optimal data implementation, configuration, migration, and integration paths within SFMC.
  • Maintain and audit SFMC and complementary technology systems daily.
  • Analyze and resolve issues within the Salesforce ecosystem, ensuring effective data management.
  • Document SFMC data architecture and project specifics.
  • Ensure SFMC campaign universes comply with corporate, state, federal, and contractual regulations.
  • Evaluate incoming data requests for clarity, completeness, and complexity, determining release suitability.
  • Optimize operational data processes to align with campaign requirements.
  • Facilitate a user-centric data experience in SFMC to enhance marketing team effectiveness.
  • Partner with Marketing Campaign Managers to gather requirements, validate data sources, and report on campaign executions.
  • Document technical processes and marketing automation procedures for seamless business user adoption.
  • Design statistically valid campaign tests and track cell performance for accurate results.
  • Develop data-driven solutions to tailor SFMC campaigns based on customer behavior and preferences.
  • Enhance marketing attribution models to measure campaign effectiveness across various channels.
  • Track, report, and analyze marketing campaign performance using SQL, predictive intelligence, and reporting tools.

Qualifications

  • Bachelor’s degree in a related field or equivalent experience. Advanced degree (MS) in Statistics, Math, Data Analytics, or a related quantitative field preferred.
  • 2+ years of experience in a related role.
  • Hands-on experience with Salesforce Marketing Cloud (SFMC) and integrations with Salesforce core and other platforms.
  • Proficiency in AMPscript, SQL (including Query Studio), and ideally JavaScript.
  • Advanced analytic skills including multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness.
  • Experience in building and automating management-level reporting using Excel and SQL.
  • Proficiency in web analytics (e.g., Google Analytics 360) and data management platforms.
  • Strong organizational, time-management, and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to manage complex projects with minimal supervision.
  • Proficiency in Microsoft Office Suite preferred.

What about languages? 

You will need excellent written and verbal English for clear and effective communication with the team. 

How much experience must I have? 

We're looking for someone with 1 year of experience in similar roles. 

Additional Information

Our perks and benefits: 

Every day lunches (headquarters) 

  • Vegetarian, vegan, gluten and sugar-free options. 
  • Gourmet meals every Friday with our on-site chef 

⚖️ Flexible working options to help you strike the right balance. 

‍ All the equipment you need to harness your talent (Macbook and accessories). 

☕Snacks and beverages available everyday (headquarters). 

After office events, football, tennis and game nights (headquarters). 

  • Everyone is welcome to join our football league every Wednesday’s and Friday’s. 
  • Challenge your teammates to a pool game and win the office’s trophy 
  • Tennis courts available for friendly matches. 
  • You are not a sports person? Don’t worry, we also have chess championships, game and music nights for you to join 

Learning opportunities: 

  • AWS Certifications (we are AWS Partners). 
  • Study plans, courses and other certifications. 
  • English Lessons. 
  • Learn from your teammates on our Tech Tuesdays 

‍ Mentoring and Development opportunities to shape your career path. 

Anniversary and birthday gifts. 

Great location and even greater teammates 



Additional Information

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