Conversion Optimization Specialist
hace 4 semanas
We are seeking a skilled Conversion Optimization Analyst to join our Acquisition Marketing Team, serving clients in Latin America.
Key Responsibilities:
- Develop and implement conversion optimization strategies that align with client marketing and business objectives.
- Design and deliver performance reports with actionable insights to stakeholders.
- Collaborate with the content team to optimize conversion results.
- Coordinate digital campaigns with publishers and agencies.
- Request and manage creative assets from the Creative Department.
- Generate hypotheses for continuous and rapid iteration testing.
- Run fast-paced tests across multiple channels.
- Communicate metrics, results, and recommendations to stakeholders.
- Define and collaborate on the implementation of our Marketing Automation program.
- Produce high-quality proposals, reports, and process documents.
- Negotiate with stakeholders to define project deliverables, scope, and timelines to ensure business alignment.
Requirements:
- 4+ years of experience in digital marketing operations with a focus on conversion optimization.
- High level of experience working with analytical software (e.g., Google Analytics, Webtrekk, etc.).
- Proficiency in data analysis techniques and advanced Excel.
- Experience working with website optimization tools for A/B and multivariate testing.
- Up-to-date knowledge of the latest trends and best practices in SEO, link building, and SEM.
- Advanced English level.
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