Conversion Optimization Specialist

hace 4 semanas


Montevideo, Montevideo, Uruguay Lenskart A tiempo completo
Conversion Optimization Analyst

We are seeking a skilled Conversion Optimization Analyst to join our Acquisition Marketing Team, serving clients in Latin America.

Key Responsibilities:

  • Develop and implement conversion optimization strategies that align with client marketing and business objectives.
  • Design and deliver performance reports with actionable insights to stakeholders.
  • Collaborate with the content team to optimize conversion results.
  • Coordinate digital campaigns with publishers and agencies.
  • Request and manage creative assets from the Creative Department.
  • Generate hypotheses for continuous and rapid iteration testing.
  • Run fast-paced tests across multiple channels.
  • Communicate metrics, results, and recommendations to stakeholders.
  • Define and collaborate on the implementation of our Marketing Automation program.
  • Produce high-quality proposals, reports, and process documents.
  • Negotiate with stakeholders to define project deliverables, scope, and timelines to ensure business alignment.

Requirements:

  • 4+ years of experience in digital marketing operations with a focus on conversion optimization.
  • High level of experience working with analytical software (e.g., Google Analytics, Webtrekk, etc.).
  • Proficiency in data analysis techniques and advanced Excel.
  • Experience working with website optimization tools for A/B and multivariate testing.
  • Up-to-date knowledge of the latest trends and best practices in SEO, link building, and SEM.
  • Advanced English level.


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