Brand Lead
hace 5 días
**Posición**:
Brand Lead
**Objetivo de la posición**:
Analizar el negocio y sus diferentes variables para crear la mejor estrategia de marketing, innovación y comunicación que cumplan con los objetivos de la categoría.
**Principales actividades**:
- Seguimiento y coordinación de los proyectos de innovación
- Liderar el plan de medios y comunicación de las marcas junto a la agencia de medios y agencias creativas.
- Lectura y análisis de la información del mercado: auditorías, precios, situación competitiva, avance de facturación, para proponer ajustes de la estrategia, entender oportunidad y debilidades del negocio.
- Seguimiento del P&L y la rentabilidad de las marcas, en conjunto con Finanzas.
**Perfil buscado**:
- Persona egresada de CCEE, Administración de Empresas, Licenciatura en Comunicación o similar.
- Se valorará experiência en marketing y/o ventas.
- Dominio de inglés oral y escrito.
- Es excluyente contar con excelente orientación al cliente, mejora continua, análisis de procesos y trabajo en equipo.
**Capacidades**:
- Mirada multidisciplinaria, teniendo contacto directo con diversas áreas (ventas, finanzas, supply chain, regulatorios, calidad, equipos regionales y agencias), donde deberá articular entre los distintos interlocutores para alcanzar los objetivos.
- Capacidad de Análisis
- Creatividad - Dinamismo - Adaptación al cambio
- Trabajo en equipo
- Liderazgo
- Curioso/a
- Transformar data en acción
El presente llamado comprende a las personas inscriptas en el Registro Nacional de Personas con Discapacidad (ley 19.691), que reúnan las condiciones e idoneidad para el cargo.
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