Product Manager
hace 3 meses
Activo´s Product Manager is responsible the commercial development of a client´s online entertainment product. This includes managing the product throughout its lifecycle, gathering and prioritizing product-feature and customer requirements, participating in defining the product vision, and working closely with Development, Marketing and Management to ensure the product is fit for the market and meets customer requirements.
It also includes collaborating with different marketing areas to plan and execute marketing campaigns.
The Product Manager’s job also includes ensuring that the product and product marketing efforts support the company’s overall strategy and goals.
RESPONSIBILITIES
•Recommending the present and future scopes of the product.•Helping form the vision, goals and strategies for the product alongside Head of the area and broader management.•Developing short-term plans in collaboration with Customer Acquisition and Customer Retention areas. •Analyzing and using data to make decisions that will result in product features recommendations and Marketing Campaigns.•Be able to develop and sell internally new marketing campaigns and promotions that will generate measurable results. •Collaborate with Creative and Web Development teams in the making of creative marketing campaigns. •Monitoring progress of the KPIs for the product and marketing campaigns such as both revenue and activity among others; both for the Product and Sub Products. •Engaging the rest of the teams to improve their product knowledge and interest. •Understanding the market´s online entertainment products landscape and its localized requirements by region.•2 years’ experience in digital marketing roles, preferably owning a digital product. •Experience collaborating with Marketing or Advertising agencies or in house Creative Teams and/or Web Development teams. •Experience with, or understanding of, email marketing, conversion funnels and AB testing. •Understanding of online entertainment products. •Proficiency in MS Excel, PowerPoint, and Word•Business proficiency in Spanish and English Languages•Availability to work in Zonamerica.Preferred qualifications:
•Business proficiency in Brazilian Portuguese.•Understanding of SEM and SEO.•Experience working for Latin-American markets.•Bachelor’s degree in business administration, marketing, communications or relevant field.-
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