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Branding Marketing Analyst

hace 3 semanas

Montevideo, Uruguay AstroPay A tiempo completo

**We are looking for a** Branding Marketing Analyst t**o join our team**

At AstroPay, we believe in empowering people to reach their full potential and to be part of an innovative and forward-thinking company. Our goal is to provide a cutting-edge online payment solution that goes beyond just a traditional wallet. We are dedicated to creating a dynamic and challenging work environment that fosters creativity, innovation, and a strong sense of community among our team.

Our multinational and multicultural team is made up of talented and motivated individuals who are passionate about delivering the best possible experience to our customers and users. We value teamwork, collaboration, and a can-do attitude, and we’re always looking for new talent to join our growing company.

If you’re looking for an exciting opportunity to work with a dynamic and innovative company, AstroPay is the perfect place for you. With our entrepreneurial spirit and drive to succeed, we offer an environment where you can grow both personally and professionally. Join us today and be part of our mission to revolutionize the online payment industry.

**What you’ll be doing**
- Collect and analyze market data, consumer insights, and industry trends to identify opportunities and inform branding strategies.
- Conduct competitor analysis, monitoring their branding efforts, messaging, and positioning to identify areas of differentiation and potential improvement.
- Collaborate with cross-functional teams, including Marketing, Design, and Communications, to ensure consistency and alignment in brand messaging across all marketing channels.
- Assist in the development and execution of brand campaigns, tracking and analyzing their performance to measure brand awareness, engagement, and impact.
- Conduct research and analysis on customer behavior, preferences, and perception to assess brand perception and identify areas for improvement.
- Monitor and measure brand performance metrics, including brand equity, brand recall, and customer sentiment, and provide regular reports and insights to stakeholders.
- Support the development and maintenance of brand guidelines, ensuring adherence to brand standards across all marketing materials and touchpoints.
- Collaborate with external vendors, agencies, and partners to ensure brand consistency and deliver high-quality creative assets.
- Stay informed about industry trends, emerging technologies, and best practices in branding and marketing analytics, sharing relevant insights and recommendations with the team.
- Assist in budget management, tracking and analyzing marketing expenses related to branding activities.
- To assist event and campaing's marketing organization

**What you'll need**
- Bachelor's degree or advanced student in Marketing, Business, or a related field.
- Proven work experience as a Branding Marketing Analyst or a similar role, preferably in the financial or technology industry.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Proficiency in market research methodologies, data analysis tools, and techniques.
- Excellent written and verbal communication skills, with the ability to present findings and recommendations to stakeholders.
- Familiarity with branding principles and best practices, including brand strategy, positioning, and messaging.
- Experience in tracking and analyzing marketing performance metrics and KPIs.
- Advanced proficiency in Microsoft Excel or other data analysis tools.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
- A strategic mindset with the ability to think critically and contribute to the development of branding strategies.

**Benefits**:

- **Flexible hours**: We are results-oriented.
- **Professional growth**: Take off your professional career. Explore your passions.
- **Fully remote**: Work from anywhere.
- **English Lessons**: English is essential to work here, we offer the possibility to improve this language.
- **AstroTeam**: Get in touch with your team and have fun.
- **AstroPay House**: Meet and connect with AstroPayers in all the world.
- **Training**: EDX platform to have free training and keep learning.