People Business Partner, Marketing

At Trafilea, the **People Business Partner (PBP)** is not a support function, it is a **strategic co-leadership role**. In Marketing, this means being the driving force behind how our teams are structured, scaled, and enabled to achieve world-class results.

Unlike in many companies, a PBP at Trafilea operates with a seniority equivalent to a business leader, with direct accountability for organizational transformation and the success of People initiatives at the departmental level. You will work hand-in-hand with Marketing leadership to shape strategy, ensure business scalability, and foster a high-performing environment where people thrive, performance accelerates, and the department can deliver at the pace of the company’s ambitions.

This is a mission-critical role: you will directly influence how quickly and effectively our Marketing organization can attract the right talent, scale processes, and adapt to the ever-changing dynamics of digital growth.

Main accountabilities:

- ** Strategic Partnership & Co-Leadership**
- Act as the right hand of the Marketing leadership team, co-owning business outcomes and ensuring that People strategies are not only aligned but embedded in day-to-day execution.
- Anticipate department needs, proactively design solutions, and influence decision-making at both strategic and operational levels.
- ** End-to-End People Process Ownership**
- Lead the full spectrum of People processes in Marketing: talent acquisition, onboarding, performance management, career development, compensation cycles, engagement surveys, and internal communications.
- Ensure these processes are executed with excellence, accountability, and direct connection to business goals.
- ** Organizational Transformation & Scalability**
- Serve as a project manager of change, leading high-impact initiatives around **People, PMO, and Process Improvement** to guarantee that Marketing can scale rapidly while maintaining efficiency and quality.
- Design and maintain the department’s organizational structure, ensuring role clarity, capacity planning, KPI alignment, and process effectiveness.
- ** Talent Excellence & Culture Building**
- Validate critical Marketing hires and ensure the right talent is always in place for rapid execution and scaling.
- Make key decisions on promotions, recognition, and terminations, ensuring fairness while driving accountability and high performance.
- Strengthen the department’s culture, reducing attrition and improving engagement, with leaders held accountable for outcomes.
- ** Coaching & Capability Development**
- Directly coach managers and contributors, ensuring they meet expectations and develop both technical and leadership capabilities.
- Partner with Learning & Development to build tailored onboarding, training, and development paths for Marketing talent.
- ** Operational Excellence & Business Impact**
- Ensure effective department meetings, communications, and cross-team alignment in a multicultural and fully remote environment.
- Define and monitor key people-related KPIs, proactively report blockers, and ensure transparency to C-Level leadership.
- Lead initiatives that improve workflows, collaboration, and inter-team connections across Marketing and beyond.
- **
Professional Experience**
- Proven experience as an **HR/People Manager** (not specialist/analyst) in **high-growth ecommerce or digital-first companies**.
- Hands-on track record working directly with **Performance Marketing and Growth teams** is **mandatory**. You must understand their dynamics, challenges, and the pace at which they scale.
- At least **3-5 years in leadership roles** with responsibility for building and executing People strategy in rapidly scaling environments.
- Strong background in **process improvement, organizational design, and project management**, ideally with exposure to transformation or PMO roles.
- ** Academic Background**
- Degree in Business, Human Resources, Marketing, Administration, or related fields.
- Certifications in **Project Management or Process Improvement** (PMP, Agile, Lean, etc.) highly valued.
- ** Core Competencies**
- ** Strategic Leadership**: Ability to act as a co-leader of the Marketing function, not just as a partner.
- ** Decisive & Accountable**: Proven ability to make tough decisions on talent, structure, and processes, and take full responsibility for outcomes.
- ** Project & Process Mastery**: Skilled in leading large-scale initiatives with clear planning, execution, and monitoring.
- ** Business Acumen**: Deep understanding of how Performance Marketing and Growth functions operate, scale, and drive business results.
- ** Influence & Communication**: Exceptional communicator who can lead in multicultural, remote settings and influence C-Level and departmental leaders.
- ** Adaptability & Urgency**: Thrives in fast-changing, demanding environments with a strong sense of urgency and resilience.
- ** Analytical & Detail-Oriented**: Adept at using data, KP