Strategic Marketing Director

hace 2 meses


Montevideo, Montevideo, Uruguay Convixion A tiempo completo

Convixion is seeking a Strategic Marketing Director to drive business growth through innovative marketing strategies.

The ideal candidate will report to the Director of the company and be responsible for developing and implementing a comprehensive marketing strategy that aligns with business objectives. Key responsibilities include:

Marketing Strategy Development

- Define and implement a marketing strategy that drives customer acquisition through direct and channel sales.

Product Positioning and Competitive Analysis

- Conduct market research to ensure the company's products are positioned effectively in the market.

Digital Marketing Execution

- Lead the development and execution of digital marketing initiatives, including content creation, email marketing, social media, and SEO/SEM efforts.

Outbound Marketing Activities

- Plan and manage outbound marketing activities, including paid advertising, lead generation, and nurturing campaigns.

Account-Based Marketing

- Implement ABM strategies to target key accounts and drive revenue growth.

Traditional Marketing Initiatives

- Oversee traditional marketing initiatives, including trade shows, industry events, and partner marketing programs.

The ideal candidate will have more than 5 years of marketing experience, preferably in a SaaS or B2B environment, with a proven track record in digital marketing and traditional marketing channels. Analytical skills, initiative, proactivity, flexibility, autonomy, leadership, and project management will be key competencies for this role.



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